Home Based Online Business Opportunity Now

I recently started submitting articles to EzineArticles.com as a way to interest people in visiting my own website – although the articles cannot be any kind of sales pitch, I get to put my link in the resource box at the end of the article. This is the essence of Article Marketing.

As a novice at this, I missed a trick with my first bunch of articles because the titles I gave the articles were chosen to indicate that the articles formed a series. What I missed was that the titles need to be keyword-rich in order to have any chance of the articles being found through search engines. This meant that my articles got a few views as they briefly appeared on the ‘recently published’ list on EzineArticles.com, but once they had passed through there the viewing rate dropped off.

Having studied the business of Article Marketing a bit more by this time, I realised my mistake, and I went through the process of editing the articles to change just the titles, using keywords that would be used by my target audience when searching for information. Over a period of a few days I re-titled the group of articles and then sat back and waited for them to give better viewing rates.

When nothing happened, I tried searching for them myself, using the keywords that I had planned for – nothing. I tried the whole title – nothing. I tried the exact title, in quotes – still nothing. I tried searching directly in EzineArticles.com’s own search page (powered by Google) – absolutely nothing. I tried in the search page using my old titles, and found the articles easily.

Interestingly, Google doesn’t find the new titles on my own blog either.

It is well known that Google ‘likes’ both EzineArticles.com and WordPress blogs. It seems to me that Google must be using some knowledge of the structure of both to save re-processing ‘old’ articles, perhaps using an article ID rather than the article title, with the side effect that changing the title of an existing article does not cause the title to be re-indexed. So, there is no benefit at all in re-titling existing article, and it would be much better to leave the old article an write a new one to use your brilliant, keyword-rich, search engine-friendly title.

Do you know anybody who got rich working in a job? I’m sure you know plenty who have a very comfortable life as a result of exchanging their time for money, but rich? I mean RICH? Of all the people I know, only one is what I would consider to be rich as a result of his job, but even he gets most of his income from bonuses (he works for an investment bank –but for how much longer?) and he has to work a lot of hours to get it. (continue reading…)

In a previous article “Plan your life – don’t just let it happen” we discussed how most people follow the traditional path of getting a good education, getting a good job, working hard, then retiring on a small fraction of what they were already struggling to survive on. Some people start their own business, but they frequently end up working even harder. But there is a better way. (continue reading…)

Aren’t parents great? They do their best to convince us that we need to work hard at school, get good grades, go to college, get a good job, work hard, get promotion, get a better job, get married, get a mortgage, get a better job, have some kids, get a better job, get a better car, get a bigger house, get a better job, work hard to send the kids to college, keep working harder to keep buying a better house, better cars, better holidays, and on and on and on. (continue reading…)

Your goals should be what you want in your life, not just in your business. Life goals influence your business goals. For example, if you want to have a lifestyle that enables you to have a Ferrari, an Aston Martin, and a Lamborghini in the garage, it’s not likely you can achieve that by exchanging your own time for money, working as an electrician or any other kind of tradesman. That would mean that you have to progress from your trade to doing something else as well, or instead, to achieve your goal. (continue reading…)

In a previous article in this series, we discussed some of the things you need to know before you make the jump from employee to running your own business. One of those was how much money you need to make. That’s actually a much deeper question than it first seems. (continue reading…)

“I hate my boss”. “My boss doesn’t know what I know”. “I could do a better job”. For a lot of small businesses, that is all the planning that goes into starting a company. (continue reading…)

The amount of information available is so mind-bogglingly huge, nobody could possibly have access to all of it. But everybody knows something. Perhaps you know more about some specific topic than do most people, because you have gathered information over time, through research and experience. If that’s the case, and it is something that a number of other people would like to know about, then you have both a potential product (the information) and a potential market (the other people who would like to know about it). If you can put together a means to promote and deliver the product to the market, then you have the potential to generate an income. (continue reading…)

If you recommend a product or service to a friend, and the friend goes ahead and buys the product or service, then you have done the job of the salesman. Generally, salesmen get paid a commission for making sales. So if your recommendation ends in a sale, it’s reasonable for you to get a commission. (continue reading…)

In a previous article – “Long Term Assets – Stocks And Shares” – we discussed the idea of using ‘options’ in trading on the stock market, as one possible active strategy to use in preference to buy-and-hold. We covered the buying of options and the fact that option prices are much more volatile than share prices. You can buy and sell options without ever having to buy the shares themselves. (continue reading…)