Home Based Online Business Opportunity Now

I recently started submitting articles to EzineArticles.com as a way to interest people in visiting my own website – although the articles cannot be any kind of sales pitch, I get to put my link in the resource box at the end of the article. This is the essence of Article Marketing.

As a novice at this, I missed a trick with my first bunch of articles because the titles I gave the articles were chosen to indicate that the articles formed a series. What I missed was that the titles need to be keyword-rich in order to have any chance of the articles being found through search engines. This meant that my articles got a few views as they briefly appeared on the ‘recently published’ list on EzineArticles.com, but once they had passed through there the viewing rate dropped off.

Having studied the business of Article Marketing a bit more by this time, I realised my mistake, and I went through the process of editing the articles to change just the titles, using keywords that would be used by my target audience when searching for information. Over a period of a few days I re-titled the group of articles and then sat back and waited for them to give better viewing rates.

When nothing happened, I tried searching for them myself, using the keywords that I had planned for – nothing. I tried the whole title – nothing. I tried the exact title, in quotes – still nothing. I tried searching directly in EzineArticles.com’s own search page (powered by Google) – absolutely nothing. I tried in the search page using my old titles, and found the articles easily.

Interestingly, Google doesn’t find the new titles on my own blog either.

It is well known that Google ‘likes’ both EzineArticles.com and WordPress blogs. It seems to me that Google must be using some knowledge of the structure of both to save re-processing ‘old’ articles, perhaps using an article ID rather than the article title, with the side effect that changing the title of an existing article does not cause the title to be re-indexed. So, there is no benefit at all in re-titling existing article, and it would be much better to leave the old article an write a new one to use your brilliant, keyword-rich, search engine-friendly title.