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From tradesman to businessman – you need some goals

by BillStewart on Jun.01, 2009, under Business Opportunity Comments

In a previous article in this series, we discussed some of the things you need to know before you make the jump from employee to running your own business. One of those was how much money you need to make. That’s actually a much deeper question than it first seems.

The point is, what is meant by ‘need’ in this case?

• Is it what it would take to replace the salary you used to have in your job? Surely you need to aim higher than that, otherwise you are actually worse off because you would have the same money in your pocket but a lot more worries through having to run the business.
• Is it 10%, 20%, 30% more than the salary you used to have, so you can actually afford to pay the mortgage and car loan you already have? That would remove some of the old worries, at least.
• Is it enough so you can have a better house and car?
• Do you want private medical insurance, private schooling for the children, foreign holidays, diamonds for your wife?
• Or maybe you have elderly parents who need constant care.
• Perhaps you want to give much more to charity than you have been able to previously.

Now, in any legal trade enterprise it’s unlikely that you can go right to the max on the first day of business, so you should decide what are your targets in the short, medium and long term – that is, you need to set some GOALS.

This is worth taking seriously. You need to spend some time thinking about what you want to get out of life and writing it down. With each item you record, also put down a timescale for when you want to achieve it. Allow yourself short, medium and long-term goals. For instance, your short-term goals for your business might include finding your first customers, getting your first income, and so on. Remember this is not the same as making a plan – goals are about looking at the results you want to achieve, the plan is about how you are going to achieve them. When you first start looking at your goals, just write down everything you want to do, see, visit, drive, eat, drink. Don’t just say ‘I want to earn a million a year’ – say what it is that you are going to do with the money – real, concrete actions. This will help you focus on what you really want out of life and out of your business.


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